SALES360

Blog

Everything you need to know about out CUSTOMER RELATIONSHIP MANAGEMENT

Sales CRM Best Practices

So you have implemented a CRM solution for your business – great! But did you know that to get the most out of it, you need to follow certain practices. Let’s take a look at what they are:

Educate your Staff

Implementing a new system means learning to use it. Most employees are unaware of CRM software and its benefits. But you need everyone on board – so educate them; provide training so they are well-versed with the solution and know how to use it effectively.

Automate Maximum Tasks

CRM software is there to make life simpler – automate as many tasks as you can, and leverage the benefits of workflow automation. Do away with monotonous tasks, minimize errors, and ring in enhanced efficiency, and enable data-driven decisions with appropriate reporting.

Keep Customer Data Updated

Ensure that your staff understand the importance of updating customer data the moment they get new info, optimize data entry, generate reports and make data driven decisions effectively. It’s imperative that the data is stored and utilized optimally.

Set goals and KPIs

Be clear about what you want to achieve, and set goals and KPIs so you can measure your performance and track your progress. This can be used to deliver better customer service.

Tech Integration

Integrate your CRM with your other business software like ERP, payroll, and so on, to leverage the benefits each offers in a much more efficient manner. This will give you a competitive edge over the competition.

Leverage Analytics

The data your CRM collects will help you understand your sales cycle precisely – and to analyze customer behavior. This will empower your sales teams and boost their chances of closing deals. Data and analytics will help you connect with your customers in a meaningful manner.

Stay on top of Market Trends

You may think that once you deploy a CRM solution for your company you are done for good; however that’s not true. You need to watch for emerging trends and update your software so that you continue to leverage tech advancements – like AI for instance. Also make sure that your solution is device and browser agnostic.

Conclusion

A CRM system is a huge asset for businesses of all sizes. Get the one that’s the best fit for your business, and forge robust relationships with customers. Streamline and automate business processes, boost productivity and deliver better customer service to positively impact your bottom line.

Read more

Benefits of CRM for Sales Teams

Every business deals with a huge volumes of customer data today. This information helps businesses deliver improved customer service and enhance bottom lines – if it is collected, analyzed, and used the right way. CRM software helps businesses to do exactly that; it can positively impact operations and empower sales and support teams, and enhance collaboration.

Manage Leads

Sales agents can capture leads from different sources and categorize them by behavior, demographics, preferences etc; and improve their sales process by customizing their response to individual leads. This will help them move leads through the sales funnel easily

Manage Activity

Sales execs can record all their planned and completed activities – meetings, calls, tasks, etc. The holistic view offered by the software ensures that agents don’t miss opportunities. They can also prioritize tasks and set alerts so that they don’t miss any appointment or meeting.

Centralized Data

All of the customer info is maintained in a single place, enabling agents to have all required info easily. They will know all about the customer and their preferences, helping to provide personalized service.

Pipeline Management

By using a CRM, businesses can shorten the sales cycle, as tracking leads and prospects becomes simple. Agents can create efficient plans to move leads through the funnel as the lead database is well-segmented and data displayed graphically. Managers are able to see at a glance whether agents are meeting their targets as well.

MSales Forecasting

CRM solutions provide real-time info which helps in optimizing cross-organization performance. Managers can strategize to boost sales and retain customers by leveraging these features of the CRM. They will be able to accurately predict sales for the near future period.

Greater Collaboration

With cloud deployment and mobile apps, sales teams can connect with each other and other departments at any time and place. This gives them access to critical information when needed, and they are more equipped to close deals.

Reports and Analytics

CRM reports provide sales teams with a centralized view of all important information like sales targets, performance evaluation and so on. Personalized dashboards help sales agents to track their progress, and see where they need to improve. Analytics help sales team target customers according to their preferences, leading to delivery of better service and happier customers.

Social Media Insights

CRM can be integrated with social media tools to gain insights into detailed behavior and preferences of your customers, and this can help you identify the best prospects, thereby sppeding up the sales process.

Read more

Top Reasons for Small Businesses to Implement CRM

You may be surprised that even small businesses can benefit immensely from CRM. They can improve their performance and meet targets, and achieve a whole lot more. Here are the top reasons a small business should implement CRM.

Organize

CRM software helps you to organize all important information like business emails, calendar system, customer data, task management, and so on, in one place, giving you a 360 degree view into your business. All your sales and marketing related activities are integrated in an easily manageable unified platform, giving you clear insights.

Client Management

Reliable CRM software offers greater visibility into your client base, and allows you to formulate different strategies and take more informed decisions to enhance profitability.

Sales Strategy

It is imperative to target the ideal customer to ensure that you don’t lose on sales and income. CRM collects data on customers and presents information to the business owner about past trends and behaviors. The software can also make intelligent forecasts about future sales that helps businesses to modify their sales strategies if required, to boost revenues.

Data Safety

Storing business related or customer related information on your personal computer is not the safest thing. There is always risk of theft or damage. However, with a cloud-based CRM, all of your information is safely stored and you get a guarantee of data recovery. You never have to worry about losing important data any more.

Map your Customer’s Journey

The sales funnel in the CRM will help you see where your customer is in their buyer journey, how interested they are in your products, and whether they are close to making a purchase decision or not. This feature in the CRM helps businesses to alter their sales tactics if needed to convince the customer to purchase. By using the CRM for every customer engagement, you map their journey systematically. This will also help you to avoid following up on leads that have gone cold – so that you don’t waste time on leads that have no visible prospects.

Metrics

Metrics are very essential for any business to grow. Sure you can do this manually, by entering data in excel sheets, but it will be a time consuming and monotonous job. When you have a CRM, it will seamlessly take care of all your metrics, like the conversion rate of your leads to customers in the past months, the marketing method that was the most successful, and much more. This will help you to understand what strategies work, what needs to be changed, and how much more you need to do to meet your targets. You can configure metrics for a number of business activities, and generate reports – helping you in improved decision making.

Conclusion

Over and above everything, CRM can help a business to deliver improved customer service; your team will be empowered with real-time data, and respond immediately to customer queries. The ultimate goal of any business is to grow, and a CRM can help you do just that.

Read more

Responsible for a Technology Budget? 12 Top Notch Ways to Spend Your Money.

You may be surprised that even small businesses can benefit immensely from CRM. They can improve their performance and meet targets, and achieve a whole lot more. Here are the top reasons a small business should implement CRM.

Organize

CRM software helps you to organize all important information like business emails, calendar system, customer data, task management, and so on, in one place, giving you a 360 degree view into your business. All your sales and marketing related activities are integrated in an easily manageable unified platform, giving you clear insights.

Client Management

Reliable CRM software offers greater visibility into your client base, and allows you to formulate different strategies and take more informed decisions to enhance profitability.

Sales Strategy

It is imperative to target the ideal customer to ensure that you don’t lose on sales and income. CRM collects data on customers and presents information to the business owner about past trends and behaviors. The software can also make intelligent forecasts about future sales that helps businesses to modify their sales strategies if required, to boost revenues.

Data Safety

Storing business related or customer related information on your personal computer is not the safest thing. There is always risk of theft or damage. However, with a cloud-based CRM, all of your information is safely stored and you get a guarantee of data recovery. You never have to worry about losing important data any more.

Map your Customer’s Journey

The sales funnel in the CRM will help you see where your customer is in their buyer journey, how interested they are in your products, and whether they are close to making a purchase decision or not. This feature in the CRM helps businesses to alter their sales tactics if needed to convince the customer to purchase. By using the CRM for every customer engagement, you map their journey systematically. This will also help you to avoid following up on leads that have gone cold – so that you don’t waste time on leads that have no visible prospects.

Metrics

Metrics are very essential for any business to grow. Sure you can do this manually, by entering data in excel sheets, but it will be a time consuming and monotonous job. When you have a CRM, it will seamlessly take care of all your metrics, like the conversion rate of your leads to customers in the past months, the marketing method that was the most successful, and much more. This will help you to understand what strategies work, what needs to be changed, and how much more you need to do to meet your targets. You can configure metrics for a number of business activities, and generate reports – helping you in improved decision making.

Conclusion

Over and above everything, CRM can help a business to deliver improved customer service; your team will be empowered with real-time data, and respond immediately to customer queries. The ultimate goal of any business is to grow, and a CRM can help you do just that.

Read more

Select Your Color

RTL/LTR Option